LAUNCHING AN ONLINE MAGAZINE TO FUEL AFFINITY AND SALES
The Fish Fry (National Lampoon’s Rivalfish)
Launched and led a pop culture magazine and e-commerce platform for millennials; defining brand vision, editorial calendar, and workflow for a 30-person team of writers, videographers, graphic designers, SEO/SEM specialists to drive 200k monthly visitors. Nominated for a Chicago Innovation Award and featured in Entrepreneur. AdWeek. PR Week, ESPN, Sports Illustrated and HBO.
