INTEGRATING DIGITAL & OFFLINE TO MAXIMIZE IMPACT AT POINT OF SALE
Bud Light #UpForWhatever RFID Wristband
To help Bud Light grow millennial sales and affinity at outdoor summer music festivals, showcased how a clever, branded, RFID wristband enabled +21 music fans to cut to the front of the beer line. The “magic” wristband positioned Bud Light as the bridge that gifts +21 festival-goers their best festival experience. Creative use of proximity marketing honored by Adweek for establishing an industry best practice using technology to surprise and reward customers.
