HELPING A BRAND’S LGBTQ+ CUSTOMERS FEEL WELCOMED, SEEN AND VALUED

UCLA HEALTH

To celebrate Pride Month and help Southern California’s LGBTQ+ community feel welcomed, seen and valued, UCLA Health partnered with the LA Dodgers to produce a 30-second PSA emphasizing equity and inclusiveness in health care settings; reaffirming UCLA Health’s commitment to protecting the LGBTQ+ community. By celebrating and elevating a critical first moment of safety, UCLA Health positioned its hospitals and clinics as a resource Southern California’s LGBTQ+ community could trust and turn to. The campaign was awarded “Best Rich Media” in the 2021 eHealthcare Awards.