CREATIVELY LAUNCHING PRODUCTS TO FUEL AFFINITY AND SALES
Domino’s @ NASCAR
To help Domino’s launch a new steak lover’s pizza, led trackside in-the-pit media relations to maximize NASCAR title sponsorship. Simultaneously, helped build and lead the Domino’s branded experiential NASCAR footprint — creating an outdoor tasting experience to sample product to tens of thousands of fans. Partnered with Mythbusters’s Jamie Hyneman to co-create a tricked-out sofa no testosterone-fueled, sports-lovin’ couch potato would ever want to leave, hosting an on-site contest for NASCAR fans to enter and win — ultimately unveiling the Domino’s Pizza Couch to acclaim on Jimmy Kimmel Live.
