POSITIONING A BRAND FOR SUCCESS ACROSS MULTIPLE PRODUCT CATEGORIES
National Lampoon’s Rivalfish, Inc.
Built a millennial-obsessed brand from scratch to celebrate sports rivalries and pop culture rivalries — raising seed capital, ideating products, building product strategies, crafting an e-commerce platform, and securing partnerships to place products in Walmart, Kohl’s and college bookstores around the nation. Rivalfish, Inc was featured in the Hot 100 issue of Entrepreneur Magazine, honored for creating the first ever licensed collegiate rivalry product which generated $750k annual sales across the apparel, automotive and home good categories. Established and designed brand’s trade show presence, building B2B relationships that drove B2C sales. Featured in the Chicago Tribune as a “must buy Father’s Day gift for Dad,” Rivalfish grew product awareness and sales by unveiling a sports humor magazine (featured in ESPN, Sports Illustrated and Adweek) that fueled 200k monthly site visitors. Brand celebrated by PRWeek for finding creative ways to fuel site traffic by delivering value to target audience’s life — i.e. by creating a rich and memorable cultural experience — rather than spamming target audience with sales promos. Original digital video content nominated for a Chicago Innovation Award by the Chicago Sun Times. Positioned firm for sale to National Lampoon for 5x original investment.
