BUILDING DATA-INFORMED DIGITAL PRODUCTS TO CHANGE BEHAVIORS

What’s Your HighQ?

To inspire California parents to unite with health leaders in curbing teen drug use, created an ‘IQ test’ to teach moms and dads how little they know about today’s drugs. Kickoff event introduced a digital, mobile and offline platform — brought to life by bilingual educators — that educated hundreds of thousands of parents and health leaders across California. Multi-year, data-informed in-school education curriculum increased awareness of harm in 92% of 7th-12th graders, contributing to a 12% reduction in teen drug use when it rose in all other CA jurisdictions.

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Awards + Impact

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Featured In:

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