BUILDING CAMPAIGNS AND CONTENT TO ENGAGE CALIFORNIA PARENTS

Post-Prop. 64 Educational Campaign #Different

California’s cannabis legalization excited many +21 adults but alarmed many health leaders. To protect highest risk audiences, created #DIFFERENT, a commercial and digital campaign, to educate Southern California parents that weed affects a teen’s brain differently, fueling hundreds of thousands of geo-targeted YouTube views and 242% increase in site visits for 4/20 campaign. Developed a curriculum and led bilingual teachers into middle schools and high schools to successfully reduce Gen Z drug use by 12%. Invited to showcase campaign content at California statewide Substance Use Disorder Conference.

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Awards + Impact

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Featured In:

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