BUILDING AWARD WINNING CAMPAIGNS TO SAVE LIVES
FEMA’s Get Inside. Stay Inside. Stay Tuned.
Created and led integrated 360-degree commercial, digital, offline, radio and social media engagement campaign to introduce White House-backed, Congress-mandated Ready.gov public health education. Led strategy and creative — winning best strategy by the Emergency Planning Council. Generated 30M impressions in media outlets across the globe. Invited to present program as case study at FEMA annual conference (Washington, D.C.); and for a NATO case study (Los Angeles). Program materials now used by the state of Hawaii and by the U.S. Army Public Health Center.